Chef Cares began in March of 2020 as a collaborative effort with over 70 of Thailand’s renowned chefs and corporate sponsors to donate delicious and nutritious meals to frontline hospital and transit personnel during the initial fight against Covid-19. Over four months the project delivered over 30,000 lunch boxes and helped to lift spirits during a difficult time.
Although the project was well-received and gained considerable recognition as being a one-of-a-kind effort in the fight against Covid-19, when the crisis period abated and transmission rates became manageable it had run its course and was wrapped up. However, founder Marisa Chearavanont realized that the momentum and the bonds that were created between this remarkable group of chefs and the community were exceptional, and had the potential to have an even greater impact on society if properly nurtured.
A logical next step was to create the Chef Cares Foundation, but as opposed to the lunch box project which relied entirely on donations, Marisa’s vision was for a more sustainable model that could create its own revenue streams. But her vision did not stop there, because she also saw potential in using commerce not only to provide funds to sustain the foundation’s activities, but also to promote a healthier community and improved nutrition.
Thus, the Chef Cares ready meal project was born. This initiative is meant to provide sustainable funding as 100% of the profits go directly towards the foundation’s charitable activities, while also serving as an educational piece that furthers the conversation about healthy lifestyles. Of course, as each exclusive recipe comes one of our amazingly talented chefs, these meals also demonstrate that you don’t have to sacrifice flavor for good nutrition.